I’m also a collaborator, a consensus builder, an early-adopter, a culture vulture, a big picture thinker, a brand developer, an empathetic storyteller and - not to mention - a formidable chili cook-off opponent.

 

I help brands, agencies and teams understand what story to tell, how to tell it and where to tell it that best achieves our desired results. Whether it’s a multi-million dollar production, a shoe-string budget documentary, a photoshoot, a TikTok or a live event, I deliver the thinking and the leadership that ensures success.

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I understand 2023's multimedia landscape, the dominant and emerging technologies and platforms, the unique creative and business demands of agencies and brands, and the business and operational proficiency needed to execute in ways that exceeds expectations. I've partnered with brands and companies like General Motors, Ford Motor Company, PepsiCo, Unilever, Nikon, Michigan Economic Development Corporation's "Pure Michigan" campaign, The Detroit Pistons, American Airlines, StandUp2Cancer and many more.

 

I produce branded content, scripted commercials, documentaries, photoshoots, music performances, CGI dreamscapes, 360° videos and livestreams. I tailor content for audience-specific ad products on platforms like Facebook, Instagram, Twitter and Pinterest. I find, manage, work with and understand influencers. I drive earned media coverage by supplying what major media, industry trades and online communities need to tell stories. It's not just the technical production skills but the strategic understanding of how to develop & how to publish content that has been the source of my success. 

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When I'm not working, I'm probably watching, discussing or arguing about movies, watching discussing or arguing about motorsports, chasing around my son Victor or perfecting my smoked pulled pork recipe. There's also a good chance I'm watching MICHAEL CLAYTON at this very moment. 

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Thanks for stopping by.

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